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Wants you to next meeting vr12/7/2023 ![]() Tuning out of a Zoom meeting is as simple as turning off your camera, but digital environments not only are more engaging but harder to disappear from, experts say. Gamification can be used to reward attendees for completing certain tasks, such as earning points for every interaction they make at a networking event. ![]() “Virtual twinning” can recreate any physical meeting space in the metaverse, allowing attendees around the world to experience a meeting at headquarters in a branded setting, for example. When makeup artists, buyers and others attended Sephora’s virtual press day on Meetaverse, for example, they entered a custom-designed Virtual House of Beauty splashed with logos and brand imagery to hear presentations from company CEOs, get information on new product launches, and earn points redeemable for Sephora products by attending sessions and playing games.Ī business meeting using VR and AR technology, such as 7-Eleven’s global CEO conference, hosted by Allseated, might not be as flashy, but many of the same capabilities carry over to the corporate world. In the 3D environment, that’s much easier to accomplish.”īranding is also an important differentiator for meetings in the metaverse. “There’s the serendipity of interaction, of meeting and shaking hands. You’re not just on a call, but able to look around,” he says. “There’s a notion of experience and exploration. Unlike what global travel technology evangelist Johnny Thorsen calls “square meeting technology” like Zoom, digital environments can deliver what Lipshitz calls “a sense of presence,” whether that’s being in a convention centre, at a rooftop happy hour, or even a space station on the moon. How do you recreate the experience of being in a meeting that we knew from prior to the pandemic? How do you get people not to just consume content, but to be active participants?” “The challenge is when you get beyond one-on-one or one-on-a-few. “Zoom is a wonderful tool when you have a one-on-one meeting,” said Lipshitz during an interview conducted via Zoom. ![]() Allseated CEO Yaron Lipshitz recently demonstrated a live virtual tradeshow on its Meetaverse platform, using a personal avatar to navigate to breakout rooms and among booths to watch video presentations and converse with other attendees roaming the space with their own avatars.Īdmins controlled the opening and closing of meeting rooms, and individuals had the power to accept or reject participants in conversations, offering a high degree of control on both the facilitator and individual level. “These tools are built on gaming engines, but it’s not quite playing a game: it’s a game built for business purposes,” he explains.ĭesigning virtual meeting spaces is the bread and butter of Allseated, which has a database of more than 100,000 floorplan templates that can be populated with 10,000-plus 3D objects from tradeshow booths to video screens, decorative plants to landscapes. The fundamental experience of meeting in the metaverse – navigating an artificial 3D environment aided by avatars and headsets – has its origins in gaming, says Budrys. ![]() “VR allows you to have natural interactions in a virtual space,” said Tomas Budrys, customer success manager at MeetinVR, a company that facilitates small and midsize virtual meetings for corporate clients globally. And just as tools like Zoom and Microsoft Teams have become ubiquitous in facilitating small-group meetings in the corporate world, getting together in the metaverse – an immersive virtual world facilitated by the use of virtual reality (VR) and augmented reality (AR) technology – has become a viable alternative to events of every size, including sales conferences, corporate retreats, and trade shows. When Facebook in October 2021 said that it was changing its name to Meta, announcing that “Meta is helping to build the metaverse, a place where we’ll play and connect in 3D,” it was the loudest signal yet that this virtual world could become part of the mainstream.
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